I suppose this isn’t news, so much as what I consider amongst the greatest WTFs of my time.

In fair Sunnyvale, where I set our scene; two un-relat’d devices take the stage:

“I, Sony PS3, a brick amongst bricks!” Cries the shiny black orb.

“I, Apple iPhone, hailed for brilliance!” Retorts the thin glowing wafer.

“I cost $599!” Both devices look at each other in surprise as they utter the same phrase simultaneously.

“But, you’re hailed as too expensive,” iPhone stated of it’s larger friend.

“And you, you’re hailed by the market as a revolutionary step forward.” PS3 returned.

“Yet you cost the same prohibitively high price as I!” They again exclaimed in unison.

Don’t get me wrong, I’m no market analyst here (I’m a technical resource, bitch!), but, I’m seriously seeing one of the worst case of dysfunctional consumer brought on by brand (dis)loyalty I’ve seen in the history of technology.

I fail to understand how, in a market flooded with lower cost alternatives, that the world can be this excited about a “prohibitively expensive” product. Just 6 months ago, everyone was pissed off at Sony for the same approach.

Let’s break it down here. It’s a smart phone! These have been out for years already. But apparently if you can tattoo a glowing Granny Smith on the back of it, you can do whatever the hell you want.

Other companies get wailed on for the same attitude. But not Apple.

Don’t get me wrong. I own and love my iPod. I’m considering purchasing a MacBook Pro now that they can run Windows well (I do have certain programs I must run). OS X is kinda incredible.

But if we’re going to discriminate by brand name or “not bow to THE MAN”, let’s at least be consistent.

A rose, by any other name, would smell just as sweet.

Inspired by the iPhone pricing schema at: http://www.wireless.att.com/cell-phone-service/specials/iPhone.jsp